Etsy Store Progress
Sorry guys, I’m really leaving you all hanging aren’t I? But I’m quite flattered that I haven’t lost most of my followers yet!
I’m doing a lot better keeping up with my youtube channel than I am my blog. So, hey, if you wanna watch and listen to me ramble for longer than necessary about stuff, feel free to subscribe to me there if you haven’t already!
Most of my time lately has been spent preparing for the January opening of my Etsy store. I’ve been setting up my mini workshop, taking classes at the local Tandy leather to freshen up old skills and learn some new, watching hundreds of youtube tutorials for ideas and inspiration, experimenting with possible designs and working out logistics for practical marketing.
I’ve pretty much narrowed down what will be my two primary journal styles. I will also be making dreamcatchers with tooled leather centers and possibly some more traditional ones too. I simply adore dreamcatchers and I had to fit them in somehow.
Because I don’t want to limit the future expansion of my product line and because I also don’t want to end up with a random mashup of unrelated stuff, I had to think long and hard about the marketing. I was struggling to figure out how to even tie dreamcatchers and journals together in a way that makes sense. Besides the obvious, but severely limiting dream-journal concept, including the dreamcatchers as part of an overall “leather craft” theme also doesn’t work incase I decide to create leather-free ones as well.
What I know is that I want all my designs to inspire people and to make dreamers out of them. That I even have this amazing opportunity to work full-time as an artisan is an amazing dream come true and I want to inspire others to follow their dreams too. Or to at least to not lose their childlike wonder for the world and all it’s possibilities. So I came up with the following tagline: “Whimsical crafts to inspire the dreamer in you.” I thought it was a clever way to keep “dreams” in there without limiting the definition. Most of my items will have witchy, pagan, or otherwise whimsical designs and themes.
Oh yeah, and sorry too that I’m taking so long to get those book reports posted. It will happen though. I promise!